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Thursday, January 13, 2022

Restaurant Promo

Are you Looking towards Restaurant operations in the post-COVID world !!!

With a global pandemic; barely in the rear-view mirror, we have to take all precautions for what lies ahead.

Yes, it will be mostly touch-less. with strict personal space.

WELCOME TO POST-COVID RESTAURANT TOOLS GUIDE

These tools will assimilate tools of the next paradigm of advertising, mention tracking, contact-less menus and ordering etc, that of-course act as your force field of the post-COVID world.

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Digital Menu Card

Yes our Digital Menu Card services as one protective layer in the Post-COVD 19 world

No one has to touch paper or carry Menu Cards any more; it will be as simple as scanning a QR code

and The Menu will appear on the clients SMART phone

With the Centre for Disease Control (CDC) issuing guidelines to safely reopen the country post-lockdown, restaurants and cafes will have to be extra careful while welcoming and serving their customers. The CDC guidelines specific for restaurants calls for a widespread change in behavior and business practices of restaurants.


Having that in mind our Digital Menu Card takes care of that and creates a contact-less environment for the use of Restaurant Menu Cards

What is a Digital Menu Card ?

It's quite simple!

System Provides a QR code for each tabe you have in the restaurant that identifies the table

Click on the qr code to see the menu

Therefore any customer who walks in to the Restaurant can scan the code at the tabe and they will be directed to the Digital Menu Card like the one below

Yes go ahead click on the menu and select an item, add to to the cart, and go to the order via the menu, then clcik on checkout to see how order is being placed. (this is a sample page that you can play with it you will not get charged.)

How to Set it Up

It's a matter of taking good pictures of your menu items and uploading them on to your blog with descriptions.

How create your blog

  • Create a blog for your restaurant, unless you already have one
  • Load all the pictures of your menu items along with descriptions and make sure to categorize them so that each item will contain the following details
    • Code (eg - > HCP01)
    • Title (eg - > Honey Chicken Peppers)
    • Category (eg -> Biriyanis)
    • Description (eg -> This peppery, spicy, and tangy chilli-infused dish is popular on our list of starters and appetizers. When served with a quinoa brown fried rice, this Indo-Chinese combo packs a mean, healthy punch. Serves 1. Note: Broccoli may not be served due to seasonality issues.)
    • Ingrediants (eg -> Paneer, Brown Rice, Quinoa, Bell Pepper, Green Bean, Bok Choy, Broccoli, Red Chilli, Light Soy Sauce, Dark Soy Sauce, Vinegar)
    • Health Tag (eg -> HEALTHY)
    • Calories (eg -> 358)
    • Price Currency (eg -> USD)
    • Price (eg -> 15.00)
    • Available From (eg -> Available from 10:45AM)
  • Send Us the Permanent Link to the blog page, and we will set up the Digital Menu Card for you; and create all the QR Codes that you have to display at each table.
  • Then you will be just one step away from having a digital menu card for your Restaurant, select the package you like to host your menu card (Monthly or Annual)

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Interactive Digital Advertising (IDA)

Interactive Digital Advertising (IDA) is the new new paradigm in advertising technique where sellers encourage people to engage and interact with the advertisement.


These kind of advertisements (IDAs), gives a personalized experience to its clients which sets it apart from all other advertising methods. It allows IDA advertisers to collect customer information and create targeted ads more effectively.


In short, it encapsulates all the features like 

  • Mention Tracking
  • Interactive Marketing
  • Self Motivated Social Sharing
  • Games (check-out Justice League on the list ) etc . 
I am sure you are eager to see the actual workings of a interactive-personalized-marketing campaign . 


How it works

Lets assume that you have a product which is in abundance and you are giving a special discount during the week

Putting a banner outside or putting a post in your social media page will bring in customers.

But the fact is that interactive ads ability to hold the attention for longer than a conventional ads which has a direct correlation on the level of brand recall after leaving the page. The research by Magna showed that unaided brand recall was 8% higher for interactive ads, and 10% higher for aided brand recall – for example when viewing a subsequent ad or piece of marketing.

Souce : https://magnaglobal.com/


Lets say that you are going to give a discount on Chicken-Tikka dish, But we will not directly give the discount to customers, instead, we will create a small questionnaire that is created around the product it-self like in the most simplest form ;


  • How many Calories you get in one portion of Chicken-Tikka ? or
  • What type of chicken used in Chicken-Tikka meal (free-range chicken or farm chicken) ?

Yes obviously it is there in the main page but it make the customer to go and look for it to earn the discount, and redeem it when they make the purchase.

Therefore it will register in his/her mind and it stimulate them to an unaided-brand-recall, even after closing the advertisement. simply the brand/product/service will be etched in to their minds,


thus stimulating them to make a self motivated Social Share

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